Life Magazine – September 1934 (# 2594) – World’s Fair

Description

Cover : Yale athlete pulling Chinese man in a rickshaw at the World’s Fair, Cute art by Dorothy McKay.

– Full page color ads for Rittenhouse Square Straight Rye Whisky (lovely sideboard scene with golds and browns), Cora Vermouth, Four Roses (with gorgeous bottle), Johnnie Walker whisky (with art of Scottish hunting scene), Hiram Walker and sons distillery (with art of distillery from above), Seagram’s whiskey (with art by Joseph B. Thomas, Gone away across the blue grass, fox hounds in Virginia Piedmont), Body by Fisher (with photo of woman in striking red cape against black and white, Madam, your car awaits without), Camel cigarettes (with photos of Ellsworth Vines, Jr., tennis player).
– Full page ads for Ipana tooth paste, Budweiser beer (with art of Mark Twain and audience), National Distillers (pre-prohibition vintage whiskey), Chevrolet for 1934 (with photo of polo player, a certain hard hitting number three), Emerson’s Bromo-Seltzer, Listerine (formerly with …), Life magazine and the Theatre of George Jean Nathan, Bacardi rum (George de Zayas = Dezayas, with small art).
– Full page art or cartoon art by bobri (2/3 page : Cunard White Star line, Franconia cruise to Majunga, with cool art of crocodile and tropical island), Geo T. Eggleston (Woman walking through statuary of nude statues with strategic leaves on a windy day), Edwina (Episode Five – Sinbad loses the lead),.
– Full page color art by Robert Day (Men playing tennis in stadium and referee calling the ball Out!).
– The foreign set-up – and knock-down, proving that nobody knows anything, by Weare Holbrook.
– All’s fair in love and Chicago, by Ogden Nash.
– Strictly from Hunger, Westward Ho!, by S. J. Perelman.
– The great national sideline, colorless baseball, by Paul Gallico.
– The Guy from Mars, home vs. the movies, by Milt Gross.
– Recruiting officer of the revolution, by Drew Pearson and Robert S. Allen.
– From me to you, Parlor Parkers, by Marge.
– Queerspondence, a study of our national absurdities, by Gurney Williams.
– Some current events include : Crusade against the naughtiness of Hollywood, the stuff on the screen is just dumb but the gossip about the actors is the bad part, Magazine Shadowplay “is featuring “The love education of Gary Cooper” and telling how “Lupe Velez taught him the meaning of love; lessons in unleashed emotion cured Gary of his shyness,” Lists of current movie-related magazines and their circulation numbers, threat of censorship.
–  Each original Life magazine has MUCH more excellent historic and fun 1934 content than is listed here – 2Neat!!