Life Magazine – October 1934 (# 2595) – Arriving Late

Description

Cover : Woman, dressed flamboyantly and obviously enjoying the attention, stage-whispers to her embarrassed husband as they enter a crowded theater, “I always feel so conspicuous when I come in late,” art by Abner Dean.

– Full page color ads for Double Eagle tires by Good Year (with photo of man and woman in fancy evening dress next to a brown car, an extravagance well worth while), Chevrolet (in green, photo of car driving through countryside), Perrier table water (with art of bottle and hand), Camel cigarettes (with photos of sportsman and writer Rex Beach), Paul Jones Whiskey (with photo of two old guys in Civil War uniforms, It was back in ’65), Lucky Strike cigarettes (with photo of woman in stunning red evening gown).
– Full page ads for Ipana tooth paste, Cunard White Star line, Franconia cruise, neat art of Kalabahai (2/3 page, smaller art by bobri = Vladimir Bobritsky), Golden Wedding Rye Whiskey (with art of couple watching cheerleaders at football game, art by Gilbert Bundy), The Barretts of Wimpole Street (movie with Norma Shearer, Fredric March, and Charles Laughton), Hiram Walker Canadian Club whiskey (with duck hunting theme and art), National Distillers (pre-prohibition whiskey), Ingram’s Shaving Cream (Them days is gone forever with cartoon art and song by Posen), Emerson’s Bromo-Seltzer (headaches that come at the end of the day, art by Albert Dorne), Bacardi Presidente (2/3 page : with cute little art by Dezayas), Listerine toothpaste (with photo of a golfer, not named), Cora Vermouth, Ethyl gasoline (with photo of a car on a high mountain road, Alone in Quality).
– Full page color art by Richard Decker, sepia tone, women in cabaret line dressed as a battleship, “I done it with the assistance of the United States Navy!’
– Full page art or cartoon art by Geo T. Eggleston (Rich woman driving by various theaters with tame movies and finally choosing the raciest one, Cleopatra : heartbreaker of the Nile … plays on movie censorship question of the day), Edwina (Episode six – Sinbad almost finds friends).
– The playing fields of Pullman, one reason traveling salesmen lead a dog’s life, by Edward Acheson.
– Let’s not go to a show tonight, we couldn’t get seats anyhow, poem and art by Ogden Nash.
– Repertoire at the Garden, advance grunts concerning the Wrestling operas scheduled for production this season, by Paul Gallico.
– Strictly from hunger, II – Scenarist Perelman reaches his destination and gives you a thrilling description of a six-bit paradise, by S. J. Perelman.
– From Me to You, the male rebellion, by Marge.
– The theatre of George Jean Nathan, starting in this issue.
– Two page COLOR center spread ad for Body by Fisher with nice color photo of little blond child and black and white boxer dog sleeping in back seat of car, Please do not disturb.
– Some current events include : Herr Hitler was having an election and 5 million Germans voted against him,  We hear much of Germany but Italy is even worse off, “We are in for a period of fascism and the revival of the Vigilantes in California and of the Klan in the South are indications of a repressive policy about to break,” Dollfuss forces shooting women and children in their homes, more.
–  Each original Life magazine has MUCH more excellent historic and fun 1934 content than is listed here – 2Neat!!