Life Magazine – May 9, 1930 (# 2479) – John Lagatta’s American Ideal

Description

Cover : The ideal American beauty (lovely girl), “getting a Head in Life!”, art by the famous John Lagatta.

– Full page color ad for General Dual-Balloon 8 tires, with art by Fred Mizen of outfielder stepping into the path of a car to catch a home run.
– Full page black and white ads for Houde Engineering Corporation (A bucking broncho may look like a saddle horse … test ride the Houdaille system on a rough road), White Star Line and Red Star Line cruises and transport (very cool art deco art by Armand, Shipboard ‘at home’ … who knows his full name?, not Rapeno), Canada Dry Ginger ale (with excellent art of woman playing tennis), American Bankers Association (art by Earl Blossom, ABA, early travelers’ checks), Chevrolet (with NEAT art of car on one-car sized ferry, not signed).
– Full page art or cartoon art by Kemp Starrett (What! No penthouse!), R. B. Fuller (2/3 page, people on skyscraper rooftops greeting each other in city, Howdy Neighbor!), R. B. Fuller (News reel : dynamiting a jam in the Detroit River … cases of liquor), Edwina (Sinbad : Oh well, I guess I’ll run along, dog with a goat), Dr. Seuss (Life’s little educational charts, on the horns of a dilemma), Gardner Rea (It’s rather rough on mother), Ralph Barton (Glenn Anders and Ruth Gordon), Perry Barlow (The tower where the king imprisoned the princess, farm kids pointing to grain silo),
–  Each original Life magazine has MUCH more excellent historic and fun 1930 content than is listed here – 2Neat!!