Life Magazine – May 13, 1920 (# 1958) – Coles Phillips Chicle ad

Description

Cover : Pedestrian man gazing at woman in an automobile that is passing by, “Lost in the traffic – a heart,” art by C. Clyde Squires.

– Full page color ads for Adams California Fruit Gum (American Chicle Company)(GORGEOUS art of woman carrying a flat basket of grapes by C. Coles Phillips), Nordyke and Marmon cars (Marmon 34 in orange-red on dark background), Eastman Kodak (tennis theme colorized photo, Autographic Kodak).
– Full page black and white ads for Kelly Springfield tires (golf theme art by Laurence Fellows), Life subscription page (with small art of cats in Life shirts by Dickey), Raybestos Brake Lining (Smiles of satisfaction), Victor Talking Machine Company (His Master’s voice, dog looking down horn of phonograph), Addressograph, LaFayette Motors Company, Equinox Mountain Spring water (and Sarsaparilla and Gordon Dry ginger ale), Camel cigarettes, Indian Refining Company (Havoline oil, art by W), Palmolive Shaving Cream (Signed, but I do not recognize the glyph).
– Full page art or cartoon art by Robert L. Dickey (series of puppy drinking from baby’s bottle, “The thirsty pup soaks up the brew”), Angus MacDonall (His first offense, wife waiting for husband who is late, she has his slippers, robe, paper and drink ready by his easy chair), Charles Dana Gibson (To oblige a lady, Lady Peace directing Uncle Sam to sign below France and England on the League of Nations roll), H. T. Webster (two part cartoon : Poor couple who can’t go on vacation because they have to pay taxes but that’s OK because the government needs them. Congressmen on a luxury junket to the Orient),
– Two page centerspread art by Victor C. Anderson, “The old circus horse,” Horse running along fence neighing as circus wagons roll down the road along the pasture.
– Some current events include : People prefer to live in cities and they are getting over-crowded, Newspapers are full of news about the Presidential candidates, Scarcity of farm laborers (men are being called away from farms by factories and cities even though farm wages have gone up), Hoover says “American ideal is individual liberty.”
– Humorous half page cartoon art by Rodney Thomson, “The baggage man got the tags mixed,” little old lady startled by bulldog, portly gentleman looking with bemusement at a Chihuahua.
–  Each original Life magazine has MUCH more excellent historic and fun 1920 content than is listed here – 2Neat!!