Life Magazine – May 10, 1928 (# 2375)

Description

Cover : The New Life, signed with an N. Page 7 inside describes “the new Life.”

– Now with Neighborhood News, Life Lines, and other new departments.
– Full page color ads for Marmon cars (Marmon straight-eight $1395, navy blue car with gold trim), The Splendid Stutz (silver car inside laurel wreath), Fatima Cigarettes (with waiter in purple tuxedo).
– Extremely lovely quarter page comic artwork by Gaspano Ricca (construction worker swinging sledge).
– Full page black and white ads for Southern Pacific railroad (Golden State Limited, with art Fred Ludekens), Spalding Kro-Flite golf clubs (the “one-club” alibi, with silhouette art), Gorham silver (Colonial beauty, chaste and unadorned), Phoenix hosiery for men (with silhouette art of Harvard man with megaphone), Cadillac (art of car with two horse riders by J. Karl), Coca-Cola (What Shakespeare says about Coca-Cola, art by Kay?), Coty Le Talc,
– Some examples of the humor of the “New Life” news reports (all humor):

Idaho Springs, Colorado;

• Senator and Mrs. Renshaw drove over a cliff enroute to Denver recently.
• Mountain lion tracks have been seen up Chicago Creek of late, but at that the place isn’t as dangerous as it’s named.

– Full page art or cartoon art by Wally Wallgren (Speakeasy cartoon strip).
– Some current events include : Spectacular flight of the two Germans and the Irishman across the Atlantic; Greenly Island between Newfoundland and Labrador; Koehl, Huenefeld and Fitzmaurice; Governor Smith has been South to play golf; Mississippi Flood Control bill; Big Bill Thompson.
– Plus many smaller comic artworks, other humor, and much, much more.
–  Each original Life magazine has MUCH more excellent historic and fun 1928 content than is listed here – 2Neat!!