Life Magazine – March 24, 1910 (# 1430) – Hotel Number

Description

Cover : “Discharged,” Woman is firing cupid for having broken her heart, art by Raymond Moreau Crosby.

– HOTEL NUMBER (much fun related to hotels).
– Full page color ads for Columbia Motor Car Company (Oh My Goodness – Gorgeous artwork by Geo. Gibbs of driver and two passengers with a car), Crystal Domino Sugar (landscape format).
– Full page black and white ads for Studebaker Garford “40” seven-passenger with disappearing folding seats, Rambler Automobiles, Detroit Electric (Anderson Carriage Company, with photo of car with two women).
– Coronation of Pierpont First, art and text, this is humor not fact related to J. P. Morgan.
– Extraordinarily cute half page artwork by Harrison Cady, “Ye Old Oak Inn,” critters occupying various parts of a tree.
– Another great half page artwork, this one by C. Barnes, “Opening of the first Congo quick lunch on the “Help yourself” plan,” African animals eating everything in sight.
– Really odd half page ad for the Equitable Life Assurance Society, “Brain Fag and Carking Care.”
– Two page centerspread art by Harry Grant Dart, “All the comforts of home,” hotel humor.
– Humorous multi-page fiction piece by Chesterton Todd, “Right Up There,” hotel humor.
– Some current events include : Rockefeller applies for a federal charter for the Rockefeller Foundation for charitable needs (it was said “his fortune was rolling up so fast his heirs would “dissipate their inheritances or become intoxicated with power”, unless he set up “permanent corporate philanthropies for the good of Mankind”. This was the Standard Oil fortune.); The federal budget has not been passed; Ballinger-Pinchot proceedings drag on; Philadelphia street car strike; Struggle with Japan over trade rights in Manchuria, and more.
– And much, much more.