Life Magazine – March 23, 1911 (# 1482) – Lent – Many car ads!

Description

Cover : Woman sending a goodbye kiss to the Devil as she enters the church for Lenten services, “The boy she left behind her,” art by Power O’Malley.

– MID-LENT NUMBER.

– Full page color ads for Vogue (with art by Frank X. Leyendecker), Maxwell-Briscoe Motor Company (with nice countryside driving art).

– Full page black and white ads for Goodyear Welt (United Shoe Machinery company, men sliding down the banister of Life), Locomobile (photo of “30” locomobiles on the Caledonian Canal in Scotland), Life magazine (for next issue of Life, the Travel number), Aolian Company (Pianola Pianos), Columbia Motor Car company (art by P, in a box), White motor cars, Review of Reviews (with Civil War photos), Vogue (Spring millinery number).

– Half page ad for Oakland Motor Car Company with nice art of a Runabout with acorns in the art.

– Full page art or cartoon art by Orson Lowell (Host is rather dreadful, he speaks with a pronounced Business accent), John Newton Howitt (The latest installment, women gathering to listen to the next chapter in a serial story. Landscape format),

– Two page centerspread art by William L. Jacobs (Drawing Lots : who remains with Miss Peach while the other goes for gasoline), winter scene, gas is 5 miles away.

– Some current events include : Second installment of Mr. F. T. Martin’s discourse in Everybody’s about the Idle Rich is quite a serious piece, The Rich in America, Money is a power no matter whose hands it goes into, There is a fight on against government by wealth for wealth.

– Full page pertaining to the awarding of the Booby prize in Life’s great auto race.

– And much, much more.