Life Magazine – March 21, 1918 (# 1847) – Easter

Description

Cover : Sailors in watch tower on big ship at sea, with inset of their mother thinking about them, art by Power O’Malley.

– EASTER NUMBER  (this FAT issue has more color pages than usual).
– Full page ad for Macbeth Lens, Macbeth-Evans Glass Company of Pittsburgh.
– Full page color Columbia Grafonola ad, nice!
– Full page color Whitman’s Sampler ad for Chocolate, little girl doing embroidery, cute!
– Two page bright orange Michelin Universal tires ad with the Michelin man.
– Full page color Duratex Company ad with art by Andre Castaigne.
– Full page White Rock water ad that is a painting like a still life with bottle of water and lilies.
– Illustrators include Donald McKee, Calvert (probably Cecil Calvert Beall), Birch (probably Reginald Bathurst Birch), Rea Irvin (full page), Angus MacDonall, Harry Grant Dart (full page), A. B. Walker, Carl Haslam, Walter DeMaris, Charles Dana Gibson (Full page, Together you will win), Gordon Grant, Sullivant, W. O. Wilson, Wynn, Marcus, Crawford Young, and many more.
– Poem by Robert Garland, “If I should die.”
– The Celestial Idea, characteristics of the Celestials and the Carnals.
– Editorial comments pertain to Metropolitan Magazine, Mr. Whigham, Mr. Hard, American dealings around the Caribbean, The Great War, more.
– Two page color center spread by Victor C. Anderson, “The Graduating Class”, oldsters in a classroom getting ready to graduate to heaven.
– French babies campaign, includes photos of Micheline Nouaille and Jean Bothuan.
– Nice full page ad for Resinol Soap.
– Half page Pullman Company ad highlighting the black men who serve on the trains.
– Nice full page color McCallum silk hosiery ad with nice oriental art.
– Full page color Nujol ad, for constipation, from Standard Oil Company.
– Full page color Grape Nuts cereal ad with man sitting like The Thinker.