Life Magazine – March, 1934 (# 2588) – Dog loses husband, Dr. Seuss

Description

Cover : Two ladies having tea while a very content dog sleeps at their feet, “Fred took Fifi out last week to lose her and he never came back, art by Dorothy McKay.  Yes – not politically correct now, but still funny.

– This issue is almost never found.
– Full page color ads for Canadian Club whisky, Listerine (with color photo of woman in fancy evening dress), Powers Reproduction Corporation (With photo of rather amazing yellow, orange and white cake), Cinzano Vermouth, Camel’s cigarettes.
– Full page ads for Chrysler cars (airflow), Frankfort Distilleries, Martini and Rossi Vermouth, Chevrolet for 1934 (To a certain bright young deb of Old Baltimore), Ruinart Champagne (photo at the Plaza, New York), Dixie Belle Gin (Pleasant interlude), Emerson’s Bromo-Seltzer (how’s your alkaline reserve?).
– Full page art or cartoon art by D’Egville (Color : two men approaching each other through chest deep snow : I was just coming over to return your lawn mower), Geo T. Eggleston (Lady looking at artworks that are all about water, then needing the ladies room), George Price (WWF type wrestling with one wrestler holding the other in the air and looking to throw him out of the ring, “Is that seat taken, lady?”), Edwina (Sinbad and a blowing newspaper), Milt Gross (The guy from Mars).
– Full page artwork that appeared in PUNCH, old maid with huge mess after a big party looking aghast as hostess says, “As quick as you can, Mrs. Stukins, because they’re all coming back again to-night.”
– The facts of life, or, how should I tell my child?  Part 2, by Dr. Seuss, 2 full pages with text and art.
– Very cute piece about two dogs discussing their humans by T. H. Wenning.
– Two page color centerspread ad for Body by Fisher, General Motors, with cute little girl in a red hat looking through a rain spotted car window with her doll.
– Some current events include : Preparations are being made for world war, Ponderous attempts of war-makers to mask their preparations, Laurence Stallings’s book of war pictures, “A thin trickle of green gas seeping under the window sill has been known to have a delecterious (yes, that’s how he spelled it) effect on wit and gayety.”
– Quote from editor, “As a magazine given in some part to humor, we have been wondering how funny we are going to be in the next war.”
– And much more 2Neat vintage Life magazine 1934 content – fun!