Life Magazine – March 18, 1920 (# 1950) – California Number

Description

Cover : Native American woman reading an issue of Life while the toddler in the papoose carrier on her back reads another issue, “Life in the far west,” art by Rea Irvin.

– CALIFORNIA NUMBER (fatter than the typical issue).
– Full page color ads for Michelin ring-shaped tubes (some color, 22 inches difference between inner measurement and outer), Planters Peanuts (with super art, “When guests come in – the Pennant Jar comes out”), Grape Nuts cereal (with fantastic art of three kids’ faces, signature looks like a double D, one reversed).
– Full page black and white ads for United States Rubber Company tires (Tire economy begins with better tires), Raybestos brake lining, Mimeograph, White Trucks, Warren’s Standard Printing Papers, Studebaker (Series 20 Big-Six, nice art), Miller tires, Simmons Beds, Chandler Motor Car Company (Chandler Coupe).
– Full page art or cartoon art by Birch (Senior partner : Young man, we are cutting out all the dead wood in this business.  Junior clerk : I shall be sorry to have you leave us), Charles Dana Gibson (seeking his fortune … pursuing a rich young lady), Fred G. Cooper (A short history of California).
– Two page centerspread art by Angus MacDonall (The Mayflower of the west, covered wagon).
– Some current events include : Newspapers out sold all other literary material during the war and were devoted almost exclusively to it, Now other types of literature are reemerging, Peace Treaty, William Butler Yeats.
– And much, much more.