Life Magazine – July 18, 1912 (# 1551) – Children’s Number

– CHILDREN’S NUMBER.
– Full page color Lozier car ad, excellent art of car full of people on a dusty road in the mountains, “On mountain trails the safest, …,” not signed.
– Neat photo of boys at the Old Quarry swimming hole, section includes a very odd letter home from Annie at Life’s Fresh Air camp.
– Full page art or cartoon art by Arthur Young (Satan : well, why should I worry about you?), Mark Fenderson (Infant industries), Angus MacDonall (Classes), unsigned (Calox tooth powder), Gil Spear (American Motors ad, underslung 1913).
– Half page Colt hand gun ad showing woman concealing one in her purse, man in his vest pocket.
– Half page Winchester rifle ad with elk.
– Very cute poem by Arthur Guiterman, A Boy and A pup.
– Two page centerspread art by William L. Jacobs (Job’s comforters … bunch of boys who are going fishing, cat-calling to another boy who is churning butter and can’t go).
– Some current events include : Democratic candidates (many), Dr. Wilson’s propensity to kill himself off in the preliminary campaign by indiscretions and impatiences, Tariff revision, much on politics.
– Odd full page color Kellogg’s corn flakes cereal ad with little boy holding his full tummy, Nothing to do till tomorrow.
– Much more.