Life Magazine – January 1934 (# 2586) – Costume Party, Dr. Seuss

Description

Cover : Befuddled man picking up laughing woman to go to costume party, he is dressed as Mickey Mouse and she as an Indian maiden, “I said I’d go as Minnie-ha-ha, not Minnie Mouse,” art by Jaro Fabry.

– Full page color ads for Listerine (Bereft woman “HER honeymoon and it should have been MINE), Camel cigarettes (With art of World Champion Ice Skater Irving Jaffee).
– Full page color art or cartoon art by Dorothy McKay (All right, lady – have it your way! … painting a room).
– Full page ads for Schenley Distillers (two pages : Liquor and Faith, all text), Martini and Rossi Vermouth, Roney Plaza in Miami Beach Florida (with art), Life’s new Girl Calendar.
– Full page art or cartoon art by Viale (January), Milt Gross (The guy from Mars), Edwina (Sinbad … Who’s afraid?), Dr. Seuss (“Guess Who” Revived as a National Pastime : Diver’s Delight, Wonderful for the Whiskered, The Bachelor’s Boon, Splendid for Spinster), illegible (FDR Big Business), Fitz (From PUNCH, Our foolish contemporary, a sculptor).
– Two page COLOR centerspread ad for Body by Fisher (General Motors Cars) with photos of female pilot.
– Some current events include : “Money is something which one has on Saturday night and may not have on Monday morning,”  Aftermath of the Great Stock Market crash of 1929, Managed currency vs. gold standard, Professor Sprague resigns from the Treasury, Vigorous support for inflation, more.
– And much more 2Neat vintage Life magazine 1934 content – fun!