Life Magazine – February 27, 1913 (# 1583) – Inauguration Number

– INAUGURAL NUMBER.
– Full page ads for Johnnie Walker whisky, Chalmers Motor Company cars (with nice art), Life magazine next issue EASTER number, Packard Motor Company, Jackson Automobile company, Vogue magazine fashion patterns, Columbia Graphophone company (color).
– Full page art or cartoon art by William H. Walker (Going down?), Otho Cushing (What is all this bacchanalia?), Rodney Thomson (Of the people, for the people and by the people (child labor making a big fat rich man richer)).
– Two page centerspread art by Charles Dana Gibson, Advice to the mentally feeble : keep out of politics.  
– Some current events include : If we get off without meddling with armed forces in Mexico we shall be very lucky, President Madero, Hearst has been bellowing mad-bullishly for intervention, New President Woodrow Wilson (replacing Taft), New and green Democratic congress, Death of Captain Scott and his comrades on the way back from the South Pole.
– And much, much more.