Life Magazine – December 1934 (# 2597) – Christmas Number, Santas

Description

Cover : A wreath made of Santas running to punch the time clock, art by Abner Dean.

– CHRISTMAS NUMBER (much pertaining to the holiday).
– Full page color ads for Rittenhouse whisky, Beech-Nut candy ad with great circus theme cartoon art probably by Hay, Good Year tires G 3 with husky man, Chrevolet accessories (two pages), Seagram’s whiskey, Hiram Walker Canadian Club whiskey, William Jameson whiskey, Four Roses whiskey, Lucky strike cigarettes.
– Full page Black and White ads for Ipana toothpaste, Martini & Rossi Vermouth, Listerine tooth paste, Golden Wedding Rye whiskey with art by Gilbert Bundy, Cora Vermouth, Bromo-Seltzer.
– Full page art or cartoon art by George Eggleston (A lady gets all primped at a spa and then has her driver take her to a drive-up restaurant), Robert Day (What a swell stamp Mr. Farley could make out of this (Skiers looking at erupting volcanoes all around), Dorothy McKay (Si-i-lent night), Edwina (Sinbad : eating treats off the Christmas tree).
– Strictly from Hunger, part 4, in which our Hollywood man finally gets down to work and is confronted with some shooting stars, by S. J. Perelman.
– Why I do not buy a car : the nostalgic memoirs of a Pioneer Motorist who has transferred his zeal to the air waves, by Fred Allen.
– Once every year : the Christmas Card phobia by E. B. Crosswhite.
– Some current events include : Assassination of King Alexander, Another world war is coming.
–  Each original Life magazine has MUCH more excellent historic and fun 1934 content than is listed here – 2Neat!!