Life Magazine – April 5, 1917 (# 1797) – Easter

Description

Cover : Mother and child looking through ruined gateway labeled Honour toward idyllic scene, “Belgium, the future,” art by Angus MacDonall.

– EASTER NUMBER (FAT issue, more color pages than usual)
– Full page color ads for Mary Garden Perfume (The Seven wise women of Persia), Columbia Grafonola, Great Western Champagne (people at costume party), Michelin tires (two pages, art by Arthur N Edrop), Strathdon Scotch and Green River Whiskey, Cook’s Imperial Wine (signed with a D with an arrow through it), Gordon gin, Pall Mall cigarettes.
– Full page ads for White Rock mineral water, Life magazine (Seeing Life art by Donald McKee), Duratex (vinyl or leatherette, with cowboy roping cow, art by Gries), Johnnie Walker Red (art by Leo Cheney, peddler selling watches and gold chains), Gorham Sterling Silverware, Chandler Six cars, Heublein Club Cocktails, Kelly-Springfield Tires (art by August William Hutaf).
– Full page art or cartoon art by William L. Jacobs (Such conduct! Before you are even engaged!), not signed (why we have no army), William H. Walker (Shame … must I drink it all?), Charles Forbell (In Ye Goode olde days : standing off the installment collector), Charles Forbell (In Ye Goode olde days : Dyschargyng ye cooke), Raymond Crosby (Liberty enlightening the world, landscape format), Charles Dana Gibson (Come, let’s kiss and make up … Lady Belgium and German Kaiser), F. T. Richards (March), Calvert (How Soon? … image of bombed New York Stock Exchange).
– Small photos of Babies 795-6 Antoine and Henriette Regneault, Baby 437 Jean Rousseau, Baby 304 Guy Lux, Babies 753 and 754 Cecile and Henri Le Prince.
– The Tiger Eater by W. J. Clarke.
– Two page COLOR centerspread art by Balfour-Ker, “Have a star, dear,” man plucking star from sky for his girl, vertical format.
– Some current events include : Belgium, Dutch are distributing food in Belgium, Proposal to give a billion dollars to France.
– “Complaint is made that this department of LIFE is deficient in indignation” – written by editor in his column.
– And much more 2Neat vintage Life magazine 1917 content – fun!