Life Magazine – April, 1934 (# 2589) – Horseback Riding in Central Park, Dr. Seuss

Description

Cover : Two men horseback riding English style, probably in Central Park, one is stuck on a tree branch, “You’re posting a bit too high, Mr. Finlay,” art by Robert Day.

– This issue is almost never found.
– Full page color ads for Good Year tires (neat photo of woman riding in trundle seat holding a black Scotty dog), Camels cigarettes (Are you a pencil chewer?), General Dual Balloon tires (with nice night-time rainy driving scene), Gooderham & Worts Whiskey (color, two pages), Martini and Rossi Vermouth (with art of lawn party), White Rock Water, Spring Garden whiskey, Grace Line cruises (with photo on the Santa Paula), Fish car bodies (with photo of lady holding tulips), Pabst Blue Ribbon Beer (with painting of two couples in front of fire place).
– Full page color artwork by Leslie Gilbert Illingworth (The stranger : newcomer at the local pub).
– Full page ads for Dixie Belle gin (nice art by Jim Davis (probably), Measure of hospitality), Haig & Haig Scots whisky, Listerine (with golfer, A wonder on the fairway, a washout in the club), 1934 Chevrolet Master Six Sedan (for a connoisseur of first editions who spends his winters in Nice), John Jameson Irish whiskey, White Star Line (artist is probably Edward Cy Klauck = Edward A. Klauck), Chrysler cars (with photo of bathing beauties, men and women, near what must be a replica of the leaning tower of Pisa, probably in Niles, Illinois), Ethyl gasoline, Emerson’s Bromo-Seltzer, Schenley Mark of Merit, Heather Dew Scotch Whisky, Hiram Walker Canadian Club whisky.
– The Facts of Life, or – How should I tell my Child?  Part III, By D. Seuss, with art and text, 2 full pages.
– Full page art or cartoon art by Dorothy McKay (with wash of color, “Don’t lie around like that; you’ll get a sore throat!”), Geo. T. Eggleston (Large lady feeding pigeons on top of her hat), Edwina (Sinbad being bothersome on a car trip), Milt Gross (The guy from Mars),
– Modern Medicine Men : photos of four white men wearing feathered Indian headdresses (Warden Lawes for Sloan’s Liniment, Rudy Vallee for Fleischmann’s Yeast, George Gershwin for Feenamint, Albert Spalding for Castoria).
– Quote from Marlene Dietrich, “The public has seen my legs.”
– Quote from Gary Cooper, “I resent being called the cowboy who went society.”
– Quarter page artwork (ostriches) by Louis Jamme, the first I’ve noticed from him in Life.
– And much more 2Neat vintage Life magazine 1934 content – fun!