Life Magazine – April 11, 1930 (# 2475) – Guy Hoff’s American Ideal

Description

Cover : Lovely Lady, Guy Hoff’s conception of the Ideal American Beauty, art by Guy Hoff.

– TRAVEL NUMBER (special issue with much on travelers and travel).
– Full page ad for the American Austin, the Bantam car offered to shrewd Americans.
– Neat full page ad for Travel Air bi-wing airplane and story about son learning to fly, My Boy … My Business, artist signature looks like George F. Douglas.
– Full page art or cartoon art by Kemp Starrett (It CAN be done … Uncle Sam kicking out Prohibition), R. B. Fuller (Well, my wife is always yelling to go places and do things … foursome in an avalanche), Edwina (Sinbad : so she doesn’t like dogs … chewing shoes for revenge), Gardner Rea (Of course we are going abroad …), Ralph Barton (Edith Barrett and Henry Hull), Dr. Seuss (Life’s Little Educational Charts : Unusual systems of transportation), unsigned (Canada Dry ginger ale ad with art of couple wake boarding).
– Fiction : Willingdrift by Eric Hatch, Taxi.
– Two page centerspread art by Gluyas Williams, “The board walk.”
– Two page ad for Wilson Hol-Hi golf balls.
– Interesting two page ad for “The Crusaders”, an anti-prohibition group.
– Lovely full page color Willys-Knight ad in greys and orange car in stone entryway at night.
– Curious full page color Hawaii Tourist Bureau ad with bright cartoon-like map of Hawaii.
–  Each original Life magazine has MUCH more excellent historic and fun 1930 content than is listed here – 2Neat!!