Life Magazine – April 10, 1919 (# 1902) – Norman Rockwell – Returning Soldier

Description

Cover : Beyond Charming! A returning war hero looks scared as a lovely young lady tries to kiss him, “The Coward,” art by Norman Rockwell

– Full page color ads for Omar cigarettes (inset circle art of man reading the newspaper, black background), Rameses cigarettes (art of orange Abu Simbel temple), Victor Victrola (excellent art with Gilda singing in Rigoletto.
– Quarter page Monroe – Arrow Collar ad with art that is surely by Leyendecker, not signed.
– Full page ads for Apperson Brothers Automobiles (nice line art with black car, landscape format), Life magazine subscription, Martin & Martin Shoes and Hosiery (no art), Addressograph, Franklin Automobile (artist glyph in a circle, with an A – who knows this artist?), Stearns motor cars (with forest scene art by Marcel Olis), Thomson Motor Cars (half page, art by A. G. Hull).
– Nice half page photo of a Special Coupe Locomobile, half open.
– Full page art or cartoon art by Harrison Cady (Transatlantic voyagers : 1620 – 1920, ship and airplane, landscape format), Robert L. Dickey (If dogs could talk), F. Foster Lincoln (Our Newest Millionaire … I used to quit when the whistle blew), Gluyas Williams (Gott strafe die fliegen), Walter de Maris (The swing of the pendulum),
– Two page centerspread art by Charles Dana Gibson, “The girl who didn’t wait,” heartrending scene of friend comforting grief-stricken soldier as he sees his former girl walking by on the arm of a rich old man.
– Some current events include : The worst is yet to come, In the newspapers at least the Bolsheviki are playing to crowded houses, If war persists long enough the whole fabric of civilization will collapse, Harold Begbie’s interview with the late Kaiser.
–  Each original Life magazine has MUCH more excellent historic and fun 1919 content than is listed here – 2Neat!!