Life Magazine – April 18, 1930 (# 2476) – Rolf Armstrong’s American Ideal

Description

Cover : Ideal American Beauty (Lovely Lady), “As you like it,” art by Rolf Armstrong.

– Full page color ads for Good Year Double Eagle tires, Ethyl gasoline (Acceleration with Mallard ducks, art by Stark Davis), Camel cigarettes.
– Full page black and white ads for Johnston & Murphy shoes for men (with Hotel Schenley in Pittsburgh), Mohawk Rubber Company of Akron Ohio (Flat tread special balloon tires), Mimeograph, Cine-Kodak (Home movie camera), Where does your Congressman stand on Prohibition?, Command-Aire (Airplanes made in Little Rock, Arkansas, starting at $5,675).
– Quarter page artwork by Dr. Seuss, Flit ad, nightmare victim.
– Full page art or cartoon art by Russell Patterson (It’s all right, Mabel, I thought I’d bring along a Red Cap.  Eloping woman finds black bellhop on the ladder outside her window), R. B. Fuller (Wish I had a house like that!  Guy with house on top of skyscraper looking at identical house on taller skyscraper), Edwina (Sinbad : It’s a great game, baseball), Dr. Seuss (Life’s Little educational charts : Connoisseur of silence), Ralph Barton (Dorothy Appleby and Constance Collier), Gardner Rea (The lad who didn’t mind waiting, a drama of Stone Mountain – this is FUNNY!!).
– Willingdrift by Eric Hatch, Hobo (this must be a serial, even though Life generally doesn’t do these).
– Wesley Jones and the Wreck of No. 18 (another of these Home-Brew Mountain Ballads, to the tune of Casey Jones).  
– And much, much more.