Life Magazine – July 10, 1931 (# 2540) – Diving into the Water

Description

Cover : Group of large women diving into water (also looks like breast stroke from above), art by Herb Breneman.

– Full page color ad for Camel cigarettes.
– Full page black and white ads for Listerine (with terrier dog, Nobody paid me $1000), Life and the new golf ball (responses from readers, two pages).
– “It is characteristic of France to show her concern for mankind by looking out vigilantly for France.”
– Full page art or cartoon art by Edwina (Sinbad – tenting tonight), Otto Soglow (Man enjoying the morning and doing his exercises in front of a window … and then jumping out of it, committing suicide), Perry Barlow (Sonny and Patricia … this signature looks a bit different, but I think it is him), Power O’Malley (reprint from Life June 2, 1910, dog on dock mourning his master leaving on ship)
– Two page centerspread art by Gluyas Williams (The dandelion), man trying everything to get a dandelion out of his yard … and failing.
– Cute! Four square 1/3 page cartoon art by Bill Holman of a cow altering a painting with his tongue and then the abstract art winning First Place.
– 1/3 page art by Dr. Seuss, ad for Flit bug repellant, The Ambush.
– Some current events include : President Hoover’s moratorium toward maintaining peace and solvency among nations, People starting on perilous adventures (Sir Hubert Wilkins and taking a submarine under the North Pole, Pilot Ruth Nichols), Education.
– Frank Craven writes on golf, the new ball.
– Cute half page comic art by Bill Holman (Kids on an extended go-cart labeled “Sight Seein Bus” … and on your right – Mrs. O’Brien’s step-ins (underwear)).
– And so much more!  1931 Life humor magazines are great FUN – get ready to grin, giggle and guffaw!