Life Magazine – December, 1932 (# 2573) – Christmas, Letters to Santa

Description

Cover : Santa and his secretary going through letters written to Santa, “Hoping to see you on or about the twenty-fifth …”, cover art modeled by Lester Gaba.

– Full page color ads for Heinz Mince Meat, Barbasol shaving cream, Lucky Strike cigarettes (with neat art of Eric the Red by Harland Frazer, Nature in the raw is seldom mild).
– Full page ads for Grace Line cruises, Hammond electric bridge table, Metropolitan Life Insurance, SPUD menthol-cooled cigarettes, Listerine, Boyden-Minuth Jewelry craftsmen, Advertising space in the Fifth Avenue Buses.
– Full page art or cartoon art by Russell Patterson (Why not brighten up the holiday season with beach pajamas?), Edwina (Sinbad – mistaken identity), Boris Artzybasheff (Think hard, now – where did you put the Leviathan? … crowded shipyard humor),  Jefferson Machamer (Polly, two pages), Tony Balcom (Ed Wynn as a tintype, with large article about Wynn), Harry Haenigsen (Sis, Bloom, Blah),
– Some current events include : Presidential election, William Haas died at 77 years and was a head waiter at Delmonico’s, Getting rid of the 18th amendment.
– Quote from Editor’s column, “Election is over.  Hoovelt got it.  There were many who thought it mattered little whether he or Roosever was chosen. … Roosever and Hoovelt were both responsible persons, interested in the maintenance of the status quo without any avoidable improvements.  It was really hard to get up any legitimate excitement about them.”
–  Each original Life magazine has MUCH more excellent historic and fun 1932 content than is listed here – 2Neat!!