Life Magazine – January, 1933 (# 2574) – 50th Anniversary Issue

Description

Cover : Two ladies in elegant gowns toast the Life cherub (all are dolls or manikins, cover art modeled by Lester Gaba for direct color camera.

– FIFTIETH ANNIVERSARY NUMBER (contains a reprint of cover and editorial page of the first issue of Life, January 4, 1883).
– Full page color ads for Power Reproduction Corporation (scene is color photo of two cars and twelve people having a picnic in the shade at the edge of a meadow), Cadillac (paired with a black and white ad), Camel cigarettes.
– Full page ads for Listerine shaving cream, Gasparilla Inn and Cottages in Boca Grande, Florida (2 photos), Chevrolet, Buick (2 pages, 29 years of history), Miami Biltmore, Cadillac.
– Full page art or cartoon art by Russell Patterson (It’s just a tumble-down hut), P. L. Crosby (two facing pages : Skippy spends the night with a friend), Webster (The timid soul has read that gangsters occasionally carry machine guns in violin cases … man holding out money and watch to a passing violinist), Wallace Morgan (His wife must be down from Boston, he keeps calling me George), Tony Balcom (Franklin D. Roosevelt as a tintype), John Held Jr. (full page, but centered across spine : Impressions of Magazine Offices … LIFE (in the mauve decade), Fred G. Cooper (Barnacles – text and art), Edwina (Sinbad’s birthday party), C. H. Sykes (The fads of fifty years), Robert L. Dickey (Every dog has his day), Johnny Gruelle (The first gas buggy comes to Yahoo Center),
– Cute little cartoon by Dr. Seuss, “Pshaw – they’ll all say I took it from a tree!”
– The editor’s column is a brief summation of a history of Life magazine.
– Two page centerspread art by Jefferson Machamer, Polly.
– Some events since Life was first published in 1883 : France presented the USA with Statue of Liberty (1884, she stands with her back to the USA, looking wistfully toward her native country), Mr. Elwood Haynes of Kokomo Indiana drove his first horseless carriage twice around the fair grounds (1894), Carrie Nation’s activities related to prohibition (1901), The first New York subway opened (1904), Sinking of the Lusitania (1917), Lindbergh flies across the Atlantic (1927).
– Small cartoon by Bill Holman with a style that looks exactly like Dr. Seuss, page 37.
– And much more 2Neat vintage Life magazine 1933 content – fun!