Life Magazine – March 6, 1919 (# 1897) – Bone-Dry Number (Prohibition near)

Description

Cover : Egyptian-style group carrying an amphora of Near Beer, art by Rea Irvin.

– BONE-DRY NUMBER (USA is half way to full Prohibition).
– Full page color ads for Prudential Insurance (lovely art of very nice neighborhood – will the postman pass your house on Prudential National Pay-Day), Chase Motor car upholstery, Velvet Tobacco.
– This issue used two terms I would have thought were much more recent than 1919 : “Near Beer” and Slacker.
– Full page ads for Apperson Brothers Automobiles (landscape format : neat line art of black car on outlined background, lady breaking spring blossoms from tree in country), Life magazine subscription, Waltham watches, Beeman’s gum, Addressograph, Goodyear tubes, F. B. Stearns Company cars.
– Full page art or cartoon art by Strothmann (Hallelujah), Charles Dana Gibson (After war horrors : the noisy slacker who insists upon explaining himself), Harry Grant Dart (Those Poor Russians), F. T. Richards (February), Albert Sterner (1925 : Rules for living, human conduct), Charles Forbell (under the law that’s called “Bone-dry”),
– Small photo of fatherless French family, Louis Galifot and his family.
– Two page centerspread art by J. Conacher, And I’m over sixty!, man showing off his private liquor cellar.
– Some current events include : Pastor Parks of a rich New York church preaches on the League of Nations … if it be of God ye cannot overthrow it, Herbert Swope, Brest camp scandal, Every shipload of soldiers from France brings more new ideas and new aspirations into the country than ever came in a shipload of immigrants.
– And much more 2Neat vintage Life magazine 1919 content – fun!