Life Magazine – April 30, 1925 (# 2217) – John Held Jr. – Heavy Date

Description

Cover : Large woman sitting on small man’s lap, “A heavy date,” charming art by John Held, Jr.

– Full page COLOR ads for Sheaffer’s pens, Michelin tires, Crane bathroom fixtures.
– Full page ads for Hupmobile eight car, Phoenix hosiery, Egyptian deities cigarettes (art by Wallace Morgan), Medalist cigars, Weyerhaeuser Forest products.
– Winning title for advertisement published in Life March 5, 1925, “Say it with flowers,” does that sound familiar folks??!!
– Full page art or cartoon art by Oliver Herford (the first comic strip), Albert Frueh (two pages : spring fantasy), Percy L. Crosby (Skippy : so y’ call that d— thing a baseball glove?), C. H. Sykes (the month), W. J. Enright (and then she changed her mind)
– Impressive 2/3 Coca-Cola ad, unsigned, You’re missing something.
– Some current events include : Hard job of the federal prosecutor, Mr. Buckner, Kaleyard club, Volstead act, Count Karolyi in Canada.
– And much, much more.