Life Magazine – August 1934 (# 2593) – Ice Cream Cone Emergency

Description

Cover : Man holding four rapidly melting ice cream cones, trying to cross busy highway to his family parked on the other side, “Here comes Daddy,” art by Robert Day.

– Full page color ads for Double Eagle tires by Good Year (man and woman in luxury car with red-spoked wheels), White Rock water (art of men from around the world opening various liquors to mix with White Rock), Perrier water (with art of Chateau Perrier), Cora Vermouth, Pabst Blue Ribbon Beer (with great art of two couples at a beach under a sun tent, Here’s your Blue Ribbon).
– Full page ads for Rittenhouse Square Rye whisky (art by bobri = Vladimir Bobritsky), Golden Wedding whiskey, Chevrolet for 1934 (with photo of woman, captain, and sailor in the bridge of a ship), Ipana tooth paste, National Distillers (for slim supply of pre-prohibition vintage whiskey), Seagram’s whiskey (with photo of William V. C. Ruxton and daughter Ruth Mary Ruxton on horseback), Emerson’s Bromo-Seltzer (Vacation is no time for headaches), Ethyl gasoline (landscape format : art of jungle scene with jaguar and monkey, Next time get Ethyl),
– Full page poem with art, The strange case of the society girl’s neck, by Ogden Nash.
– Full page COLOR art or cartoon art by Dorothy McKay (I tell Elmer I want him to have affairs),
– Full page art or cartoon art by Geo T. Eggleston (Woman buying guppies from pet shop and having a great time watching them), Richard Decker (Man in loud boardroom on the phone, “I can’t talk business here, Ferguson, Call me at my home this evening), Russell Patterson (And this is my private swimming pool), Edwina (Episode four – bad company leads Sinbad astray),
– Park Avenue Pugilism by Paul Gallico.
– Valentino of the Revolution by Drew Pearson and Robert S. Allen.
– A page on Life’s Summer camps, with contrasting photos of kids in the country and kids in the poor part of a city.
– Some current events include : Movie censorship, very entertaining column on sex and original ideas and various takes on movie censorship.
– And much more 1934   2Neat antique Life magazine content – cool!