Life Magazine – November 1934 (# 2596) – Football in the Rain

Description

Cover : Football game, two enthusiastic water boys running out to give a player water during a break, but it is raining hard and the player is squelching wet, art by  Richard Decker.

– Full page color ads for Dixie Belle distilled dry Gin (with photo of couples in fancy evening dress in the Oasis room at the Waldorf, neat cartoon type art of African animals on the wall), Canadian Club Hiram Walker whiskey ad (with football theme and art), Four Roses Whiskey (with photo of black man serving a flaming pudding), Dewar’s whisky with Scottish plaid, White Rock water (with art of people at a party, one man with a note on his back, Stay on the alkaline side), Body by Fisher (with photo of man driving a horse carriage), Camel cigarettes (with photos of  Jockey Crawford Burton, plus Mrs. Charles Daly and Rex Beach.
– Full page ads for Ipana toothpaste, Bacardi (2/3 page ad with cute small art by Dezayas), Emerson’s Bromo-Seltzer (I feel fine, now …), National Distillers (pre-prohibition casks of whiskey), Listerine, Seagram’s Crown whiskies (with art by Fa…), Old Schenley Rye, Hupmobile cars (with very cool futuristic art, not signed).
– Full page art or cartoon art by Geo T. Eggleston (stout woman reading Good Housekeeping and dreaming of wearing the thin-person fashions displayed in it), Edwina (Sinbad – home again!).
– Full page color cartoon art by Dorothy McKay (sepia tone, Let’s pretend we’re rich people, in separate rooms), by Arthur Watts (Tent blowing away in a rain storm exposing a camping couple, And I’d just said in my letter to Auntie that we were kept in by the weather).
– Life’s Fresh Air Fund, honor roll of contributors for 1934 with four photo of boys and four photos of girls, four pages of fine print.
– Keeping up with the Roosevelts, the strange story of an unknown man who tried to keep pace with the President, by John C. Emery.
– You won’t believe it, football madness is here again and the annual confusion begins, by Paul Gallico.
– Case dismissed, poem by Ogden Nash.
– Strictly from Hunger, III – In which our Hollywood man, with horrible accuracy, describes the local beaneries and the Plushnick studio, by S. J. Perelman.
– From me to you, let’s be different, by Marge.
– The theatre of George Jean Nathan.
– Queerespondence, a study of our national absurdities, by Gurney Williams.
– Some current events include : The Arms inquiry, Americans selling various armaments including submarines (!?) to other countries, “And so long as private profit surpasses everything in importance, including human life, we shall gain nothing from Washington investigations except first page headlines.”
–  Each original Life magazine has MUCH more excellent historic and fun 1934 content than is listed here – 2Neat!!