Life Magazine – September 12, 1918 (# 1872) – Save gas for war effort

Description

Cover : Boys in school, one of whom is looking at a book about soldiers instead of his geography book, “Better than geography,” art by Victor C. Anderson.

– Full page color ad for Williams Shaving Stick.
– Full page ads for Pierce-Arrow (a plain ad), Weed Tire Chains (Prevent Accidents like this … car has skidded onto railroad tracks, nice art), Lucky Strike cigarettes (More vegetables, less meat).
– Interesting half page ad for Red Cross Dynamite by Du Pont, Highways feed railways.
– Full page art or cartoon art by Walter De Maris (Der Ameriguns iss Pehind!), Gluyas Williams (Hindenburg’s Day according to the Press reports), Charles Forbell (Fra Ignatius has a god-given gift for caricature).
– Small photos of French orphans Leonie Leroy (# 2579), Three generations of the Guillon family with baby 2694.
– Two page centerspread art by Charles Dana Gibson, Rock-a-bye, Baby.
– Some current events include : A notice of the need to save gasoline for the war effort left city streets and country roads bare of motor cars on September 1st, Traffic fell off by 90 percent, Marshal Foch gets anything he craves, The German Crown Prince has never seemed exalted to non-Germans, Ambassador Page has done well in London for more than five years, Industrial Workers of the World (Wobblies) have long been the most impudent lot of males loose in the country.
– And so much more!  1918 Life humor magazines are great FUN – get ready to grin, giggle and guffaw!