Life Magazine – September 29, 1927 (# 2343) – College Freshmen

Description

Cover : University students checking out the new Freshman, art by John Held, Jr.

– FRESHMAN NUMBER (much humor related to college).
– Full page color ads for Marmon automobiles (Color inspired by jewels, blue car inside a topaz gem), Ipswich Hosiery for men (What a sock!, with charming and funny art of two football players), Freshman Electric Radio (nice art of boy and dog).
– Full page black and white ads for Phoenix hosiery for men (plaid and striped socks).
– Full page art or cartoon art by Leonard T. Holton (View of campus if all the people who worked their way through college by selling magazines actually went to college), Robert Benchley (Two leaves from a Freshman’s notebook), C. H. Sykes (The month),
– Two page centerspread art by John Held Jr., Solitude, Couples seeking privacy crowd a courtyard.
– Some current events include : Competitive flights over the ocean; Current murders; Flying disasters; Roger Babson says stocks are going to slump (and, Boy, was he right – the Stock Market Crash of 1929 is just two years away), Henry Ford does not think there is an excess of motor cars, France wants to borrow one hundred million dollars to service a debt.
– And much, much more.