Life Magazine – May 24, 1917 (# 1804) – Time to Help Europe

Description

Cover : Old soldier praying, “With thy help, amen,” art by Angus MacDonall.

– Full page color ads for Michelin tire company (For shaped round tubes), Nordyke & Marmon Company (Marmon car ad with gorgeous silver convertible car on a black background), Fatima Cigarettes.
– Two page ad for Prudential Insurance with subtle color, quite lovely, shows a steamship fleet passing by the rock of Gibraltar, “The fleet protects the nation.”
– Full page black and white ads for Encyclopaedia Britannica, Tuxedo tobacco (with odd ad line “How do you know Billy’s been to the barber? Your Nose Knows”), Studebaker.
– Very interesting strip art on the interior Life header page with four groups around a cooking pot, youth, young women, young men, and old folks.
– Full page art or cartoon art by Crawford Young (The millennium – a small boy’s idea), Harrison Cady (The open season for U-boats commences off Long Island), Ellison Hoover (landscape format, The little red, serumized, material-medicated, politically-exploited school-house), Charles Dana Gibson (Not yet, but soon … Uncle Sam getting ready to join the fight), William H. Walker (Composite celebrities)
– Two page centerspread art by Balfour-Ker, 1781-1917, I believe this is showing the French helping the Americans in the American Revolution in 1781 and Americans getting ready to help the French in 1917.
– Some current events include : Are we joining the war in Europe or not?; Colonel Roosevelt; President says the we hardly realize the scale of the conflict we are about to enter and that it will make the sacrifices and suffering of the Civil War seem almost insignificant; Mr. Choate dies.
– Small photos of French war orphans : Lucy Esparcel (Baby 806), Lucien Bailles (1056)
– And much, much more.