LIFE 1932 Archives - 2Neat Magazines

Life Magazine – July 1932 (# 2568)

Brenda Wiard — Wed, 09 Jul 2014 15:35:24 +0000

Cover : Young woman running the hurdles, “California, Here We Come!,” art by Bradshaw Crandell.

– Full page color Budweiser beer ad, with horse and buggy, the Pace-Maker.
– Full page ad for Dunbar Glass with six glasses, ice bucket and decanter resting on the plank, pirate theme cartoon art by Don Dickerman.
– Full page Metropolitan Life Insurance ad with art of lifesaving class by Chase.
– Full page art or cartoon art by Herbert Roese (His excellency says, breathe through your nose!), Harry Haenigsen (Elephant bookends), Tony Balcom (Tin sculpture of Oscar Odd McIntyre), Boris Artzybasheff (Judges ready?), Helena Smith Dayton (Clay modeling, the Social Life of a Physician), A. Viale (Man being helped on with his coat), Edwina (Sinbad : Almost a champ), Cy Klauck (Chevrolet ad), Dorothy McKay (I feel like complaining about a show tonight …).
– Full page ad for Listerine with 2/3 page art of lovely woman, not signed but a familiar style … C. D. Gibson, W. T. Benda ??
– Article on Oscar Odd McIntyre, O. O. McIntyre.
– Two page centerspread ad in COLOR for Ethyl Gasoline, Buy a new car, Use Ethyl gasoline.
– Some current events include : Training Congress, Running Human Machinery, Compulsory total abstinence as advocated in the Methodist book of doctrine is not Christian.
– Full page color Canadian National Railway ad for Jasper Park Lodge with art, clearly signed but not quite legible, perhaps Clarence Sampson.
– Full page color Camel cigarettes ad with lovely lady, Switch to Camels.
– And much more 1932 2Neat antique Life magazine content – cool!

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Life Magazine – August, 1932 (# 2569)

Brenda Wiard — Wed, 09 Jul 2014 15:32:06 +0000

Cover : Mermaid looking at boy’s swim trunks which have floated down from above, art by Emmett Watson.

– Full page color Chesterfield cigarettes ad with photos circling the globe.
– Full page art or cartoon art by Boris Artzybasheff (It was a great fight, Mamma, I’ll be right home), Russell Patterson (Gosh, I was only kidding when I said we had a swimming pool), Tony Balcom (Tin sculpture of George Gershwin), Geo. T. Eggleston (Impressions of Magazine Office, # 22, Time magazine), Edwina (Sinbad : Ship Ahoy!), Helena Smith Dayton (Clay modeling : We should have invited Dr. Bates).
– The useless side of New York, Cleopatra’s Needle in Central Park.
– Oyster opening.
– Article about George Gershwin.
– Hangover chart, plotting the bender.
– Hole-in-one dilemma, the mental torture of a conscientious golfer.
– Two page ad with photos for Ethyl gasoline.
– Some current events include : Women as Law Makers, Mrs. Peabody’s Kansas.
– List of contributors to Life’s Fresh Air Camps for poor inner-city children.
– And much more 1932 2Neat antique Life magazine content – cool!

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Life Magazine – September, 1932 (# 2570)

Brenda Wiard — Wed, 09 Jul 2014 15:30:17 +0000

Cover : Clay modeled figure, probably a politician, sitting in front of an apple pie, art by Abner Dean

– Full page color Budweiser beer ad with Mississippi Paddlewheel river boat scene.
– Full page art or cartoon art by Don Herold (Great Minds at work), I. Klein (Have you forgotten, sir You brought back a wife on your last trip), Tony Balcom (Tin sculpture of Hiram Percy Maxim), Bill Holman (Summer training for revolving-door window washers), Edwina (Sinbad : the Ice cube, split between two pages), Geo T. Eggleston (Impressions of Magazine Offices, # 23, The Literary Digest), Helena Smith Dayton (The social life of a physician).
– Article about Hiram Percy Maxim.
– Two page centerspread art by Jefferson Machamer (Polly, a girl who knows nothing about practically everything, she became a model).
– Some current events include : Political conventions are over, Germany’s reparation payments cut to a measly 700,000, The Great Tribulation, Soviet Russians are making a tremendous drive for a reasonable prosperity.
– Unusual Listerine ad with Islamic Arabic theme, It’s grounds for divorce, art by Thomas of Bombay.
– Full page color Ethyl Gasoline ad, Bleachers or Grandstand?
– Rather nice full page color Camel cigarettes ad with lovely lady in olive green laying in a hammock.
– Each original Life magazine has MUCH more excellent historic and fun 1932 content than is listed here – 2Neat!!

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Life Magazine – October 1932 (# 2571) – Football

Brenda Wiard — Wed, 09 Jul 2014 15:26:58 +0000

Cover : Bruised and bloody (but happy) cherub statue carrying football, art by Tony Sarg and Leo Lentelli.

– Full page Spud cigarettes ad with horrible wording encouraging you to smoke a LOT.
– Football theme in several places.
– Football fundamentals, tongue-in-cheek humor by Gurney Williams.
– Full page rabbit hunting theme cartoon by Viale.
– Roxy, by John Harkins.
– Full page Polly No. 2 (text and drawings) by Jefferson Machamer.
– Full page cartoon by I. Klein.
– Full page Sinbad the dog cartoon by Edwina, holding the limelight.
– Comparing the candidates, first aid to voters.
– Full page magazine office theme cartoon by Geo T. Eggleston.
– Full page statue art by Helena Smith Dayton, Social Life of a Physician.
– Half page cartoon by Carl W. Bertsch, Civic Virtue.
– Two full page list of donors to Fresh Air Fund with names and amounts.
– Cute Animal Kingdom cartoons by Ralph Lane, similar to Far Side by Gary Larson.
– Quarter page ad with photos for The Plaza and the Savoy-Plaza hotels in New York.
– Full page color Powers color reproductions, showing De Soto car as example.
– Very pretty full page color (green, red, and black on silver) Lucky Strike cigarettes ad “Do you Inhale#8221;
– Each original Life magazine has MUCH more excellent historic and fun 1932 content than is listed here – 2Neat!!

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Life Magazine – January, 1932 (# 2562)

Brenda Wiard — Wed, 09 Jul 2014 15:21:56 +0000

Cover : New baby 1932 waiting impatiently while an old angel reads the last will and testament of old man 1931 who is in his coffin behind them, “Reading the Will,” art by F. G. Cooper.

– Full page color Lucky Strike cigarettes ad with Dorothy Mackaill.
– Full page “Stepping Stones” ad for Florida Collier Coast Hotels.
– Full page Metropolitan Life Insurance ad about appendicitis.
– Defense of Prohibition, down with the government, etc.
– Style hints for meticulous paupers.
– A kind of an early morning Sonata by Jefferson Machamer.
– Why do I attract beggars?, by Frederic H. Cruger.
– What to do while waiting for your companion to stop talking, by John C. Emery.
– Which can we do better without : book-ends or week-ends, by Sam Hellman.
– Full page art or cartoon art by C. W. Anderson (The enemy : mechanization vs. employees), Otto Soglow (I always thought you had a mole here), Edwina (Sinbad : always help a lady!, two pages), Albert Frueh (Chart), Perry Barlow (Sonny and Patricia), Will B. Johnstone (I see by the papers), Leonard Dove (Is it your ambition to become a fireman?), Bill Holman, Emidio Angelo, Harry Grant Dart, Nathan Leo Collier (An alibi factory, America’s greatest industry)
– Full page ad for Spud menthol-cooled cigarettes.
– Full page ad with photo for Hotel Charlotte Harbor, Punta Gorda, Florida.
– Full page ad for Life’s Dog Calendar with art by Nell Hott.
– Full page color Listerine ad with art by Percy E. Anderson.
– Full page color Camel cigarettes ad with ice skater.
– And much more 2Neat vintage Life magazine 1932 content – fun!

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Life Magazine – February, 1932 (#2563)

Brenda Wiard — Wed, 09 Jul 2014 15:19:54 +0000

Cover : Happy young man with a kiss mark on his lips, surrounded by hearts and flowers, art by F. G. Cooper.

– Full page color Goodyear tires ad with “George Gisze” by Holbein.
– Full page art or cartoon art by illegible (Spuds menthol-cooled cigarettes), Will B. Johnstone (Ain’t it the truth), Rollin Kirby (The pauper), Albert Frueh (Breakfast in the White House), Edwina (Two pages : Sinbad : Gran’ma’s little helper!), Harry Grant Dart (Rebus puzzle : Can you read this timely message?), .
– A two minutes’ guest card at the University Club, by Arthur Bugs Baer.
– The judgment of Squire Parkins, by Harris Dickson.
– My adventures as a Chinese Army, by Jefferson Machamer.
– It isn’t so much why you do a thing as what for, by Sam Hellman.
– Letters of a modern Father by McCready Huston.
– Helen Morgan, the magnificent, by Irving Hoffman.
– Two page centerspread art by Perry Barlow (Sonny and Patricia).
– Full page Chevrolet ad with photo of the new Chevrolet Six, license plate 109-473.
– Full page ad for the Hotel Charlotte Harbor in Punta Gorda, Florida.
– Full page color Listerine ad with nice art by Francis Tipton Hunter, three kids gargling and a dog howling.
– Full page color Lucky Strike cigarettes ad with Jean Harlow.
– Some current events include : Lean times, Pope wanted to see Gandhi but could not countenance his scanty raiment, Nudists, Winston Churchill and the destiny of the English-speaking nations.
– And much more 2Neat vintage Life magazine 1932 content – fun!

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Life Magazine – March, 1932 (# 2564) – Rich vs. Poor

Brenda Wiard — Wed, 09 Jul 2014 15:17:44 +0000

Cover : Big Bad Wolf in Grandma Prosperity’s bed as little Red Riding Hood (holding Bank Book and Income Tax Bill) looks worried, art by F. G. Cooper.

– Full page color Goodyear tires ad with “Madame Sophie de France” by Nattier.
– Full page art or cartoon art by Will B. Johnstone (National Aunt proposed as consort for Uncle Sam), Rollin Kirby (Driving him on), Albert Frueh (The toast burns in Rome), Bill Holmen, Raeburn Van Buren (No you stop, darling – I’m trying to save our marriage), Edwina (He’ll get better now), Perry Barlow (Sonny and Patricia), E. McNerney (And then Mr. Jekyll …)
– Why Ice cream cones are practically unknown on Desert isles.
– Presidential possibilities : Newton D. Baker, by Maxine Davis.
– The political status of Prohibition by Carter Field.
– The saga of Etta the goat, by Corey Ford.
– Two page centerspread art byHoward K. Elcock (There’s only one woman and only one man).
– Some current events include : Economy seems to be mending, Congress passed the Bonus, the United States has become a Creditor nation, What happened in Honolulu jolted our policy with dependencies.
– Full page color Ethyl Gasoline ad, Balcony or Orchestra?
– Full page color Camel cigarettes ad with a nurse.
– And much more 2Neat vintage Life magazine 1932 content – fun!

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Life Magazine – April, 1932 (# 2565) – Travel Number

Brenda Wiard — Wed, 09 Jul 2014 15:15:24 +0000

Cover : People traveling by plane, boat, train, bus, car, motorcycle, bicycle, rickshaw, litter, and on foot, art by F. G. Cooper.

– TRAVEL NUMBER.
– Full page color Travel ad for Alaska with art by Sydney Mortimer Laurence.
– Full page art or cartoon art by Gluyas Williams (Two pages, It’s just a state of mind, passenger with sea sickness), Garrett Price (Signor … for the first time in my life I am lost, Venice gondola boatman in Antarctica), Russell Patterson (Why I said no on the After Deck), Will B. Johnstone (Peace Treaties and such), Bill Holmen (A Prohibition suggestion : drinking instructors for gulp clubs), Edwina (Two pages, Sinbad : Travel is so broadening! Edwina, who is famous for her dog cartoons, is Frances Edwina Dumm.), Rollin Kirby (Get back there!), Perry Barlow (Sonny and Patricia), Noves (From Harvard Lampoon, You’ve sent the 20th century to Montreal again).
– The Summons Server’s Racket, by Allan R. Rosenberg.
– Walter Winchell, who is he and how does he do it?, by Jefferson Machamer.
– The Saga of Etta the Goat, by Corey Ford.
– Two page centerspread art by Howard K. Elcock (The Tabloid World).
– Some current events include : The ruction raised in Shanghai by the Japanese, Stock market up, What every voter wants is the return of employment, Presidential candidates, Stock brokers, Disarmament Congress.
– Beginning of the Great Rebus Murder Mystery.
– Full page Chevrolet Six car ad “Discriminating People have made this car the Vogue”, art by Cy Klauck
– Full page color Ethyl Gasoline ad, Day Coach or Pullman?
– Full page color Chesterfield Cigarettes ad, with “Traveling to Turkey” theme, art by Robert Lawson.
– And much more 2Neat vintage Life magazine 1932 content – fun!

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Life Magazine – May, 1932 (# 2566) – Political May Pole

Brenda Wiard — Wed, 09 Jul 2014 21:13:37 +0000

Cover : Various political candidates dancing around the May pole, “May the best man win,” art by Harry Haenigsen.

– Full page color Busch Extra Dry Ginger Ale ad with art, signed but illegible K.
– Full page ad for Greenbrier and Cottages, White Sulphur Springs, West Virginia.
– Full page art or cartoon art by Herbert Roese (Courage, General, it’s housemaid’s knee), Dorothy McKay (Any references), E. simms Campbell (Wake up Joe, your turn to stand guard!), Tony Balcom (tin sculpture), F. G. Cooper (Bon Voyage), Albert Viale (Suggested : American Memorial Atrocities No. 1), Albert Frueh (The switchboard girl in Bulova’s home office, Says “Good morning” at 12:02), Boris Artzybasheff (Gentlemen, it’s time to change our linen), Albert Frueh (Fire rescue).
– Jobs for the college grad : Walrus training, making paper flowers, statue dusting.
– Half page artwork by J. R. Shaver (Boy, standing with cat and dog as father looks on … “And everything quiet and peaceful! I don’t believe it!”).
– Tintypes : William Randolph Hearst.
– Nothing in the House, by Nina Wilcox Putnam.
– Another full page Chevrolet six ad with art by Cy Klauck.
– Two page centerspread art by Edwina (Sinbad : America’s boy friend).
– Some current events include : Endowments, Suicide, Prohibition again, Death of George Eastman, he gave 25 million to Rochester and its University and 20 million to Boston tech, and more.
– And much more 1932 2Neat antique Life magazine content – cool!

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Life Magazine – June, 1932 (# 2567) – Political wrangling

Brenda Wiard — Wed, 09 Jul 2014 15:11:54 +0000

Cover : Political candidates (I think), “The six wrangling brothers, the greatest show on earth,” art by Charles A. R. Dunn.

– Full page color ad for Powers Reproduction Corporation, probably related to Powers modeling agency?, with color image of “Boots” Mallory.
– Full page art or cartoon art by Herbert Roese (Watch Ambassador Snirtz go for the caviar), Dorothy McKay (I’d suggest you take the Rembrandt at 69 cents), Tony Balcom (Tin sculpture of James Joseph Walker), Boris Artzybasheff (The Christening and the Unbreakable bottle), E. Simms Campbell (Nobody leaves this house ‘til we find out who did it!), Harry Haenigsen (This little pig gets roast beef), A. Viale (Designed (but not executed) for the Congressional Library), Paul Carruth (Crisis at Annapolis : an applicant from a seaboard town), Charles Forbell (Ye Monthe of June), Fred Neher (The pigeons have arrived on the window ledge, sir!), Selz (Too true to be good), Cy Klauck (Chevrolet Six ad), F. G. Cooper (Dream of the man who always wanted to …), I. Klein (Well, if it isn’t Miss Fidich, our old school teacher), Ralph Lane (The other side of Life).
– Desert Rough Cuts by Harry Oliver.
– More jobs for the College Grad : Chart Making, Reward Collecting.
– Article on James Joseph Walker.
– Two page centerspread art by Edwina (Sinbad : in the nick of time!).
– Some current events include : The deficit, Local Self Government, Mr. Richard Whitney of the Stock Exchange called Washingto to explain the drop in security prices, Tax fumbling in Congress, Congress inventing taxes.
– Full page color Ethyl Gasoline ad, Upper or Lower?
– Full page color Lucky Strike cigarettes ad with Douglas Fairbanks Jr.
– And much more 1932 2Neat antique Life magazine content – cool!

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