Life Magazine – April 25, 1918 (# 1852) – Cowgirl in Spring

Life Magazine – April 25, 1918 (# 1852) – Cowgirl in Spring

Cover : Cowgirl shooting off her six shooters and scaring the livestock, “Spring in the West,” art by Angus MacDonall.

– Full page color ads for Michelin Tires (an actual test of tube life), Pantasote (sepia tone, car roofing material, Down the avenue of palms), Prudential Insurance Company (buy Liberty Bonds), Templar Motors Corporation (The superfine small car, yellow and brown car on light sage green background), Velvet Tobacco (the barred zone).

– Full page black and white ads for Reed & Barton (jewelers and silversmiths, nice art of tea party, not signed), Miller Rubber Company (Miller tires, 99 Millers in 100 outrun guarantees), American Chain Company (Weed Tire chains, reflections after the skidding accident, nice art, not signed), Chandler Six Motor Cars (art by RFH).

– Full page art or cartoon art by Rodney Thomson (In the Spring, a young Hun’s fancy … German soldier holding a young woman by the hair in a conquered village).

– Two page centerspread art by Charles Dana Gibson, Above the Din : Labor, four working men shaking hands above the carnage of war.

– Small photos of fatherless French children : Raymonde Darras (Baby 852), Paulette Bengue (Baby 1237), Renee Berthelot (Baby 2198).

– Some current events include : Charlie Chaplin has been drafted, Count Czernin has resigned, Senator William Joel Stone of Missouri has died, Haig and Foch seem to be holding the Germans, Stocks are up a little, We are several months behind in production of ships and airplanes, Mayor Hylan of New York is trying to harm city government, George Creel.

– And much, much more.