Cover : Bing Crosby with a pipe.

- Full page color movie poster ad for Cinderella.
- Full page color Lucky Strike cigarettes ad with J. Wayne Adams.
- LOOK magazine applauds Helen Hall, director of Henry Street Settlement of New York.
- Charming photos of Mama lion and two cubs at Vincennes Zoo.
- Eisenhower is open to being a Republican candidate.
- What is wrong with our hospitals?, includes rising costs and overcrowding, beds in corridors, very long article with good photos.
- Full page color U.S. Air Force recruiting cartoon showing first 12 months as an aviation cadet.
- Famous photographer Josef Schneider tells how to photograph your baby.
- Rector's Naughty '90's Cook Book, party to announce it, Norma Eberhardt, Pucky Violet and others, long piece.
- Full page Heinz 57 ad featuring various soup kitchens.
- Striking full page movie poster ad with Yellow for 'Thelma Jordon"with Barbara Stanwyck and Wendell Corey.
- Why the winning West Point Army football team has been vilified.
- Full page color Carling's Red Cap ale ad with F. W. Malloy and John Payne.
- Sergei Malakhov explains Soviet psychology to America.
- Full page movie poster ad with red for "Mrs. Mike" with a dog sled team.
- Carmen in ballet form, Renee Jeanmaire, Poland Petit.
- Full page Anahist allergy medicine ad with Byron Caran family, Andrew G. Schmelter family, Ernest Topf family, Arthur E. Gertz family and one other family unnamed.
- Big feature on Bing Crosby, father, rancher, businessman.
- Leading Hollywood money makers, ranked, compared to 1948.
- Curious full page color Chrysler ad with little boy watering the engine to show how weatherproof it is.
- Winter sports at home, sledding, table tennis, bowling, ice skating, skiing, square dancing : fashions for all.
- Painter Henri Matisse at age 81.
- Movie review of "My Foolish Heart" with Dana Andrews and Susan Hayward.
- Big feature on the University of Minnesota, Ski-U-Mah pow-wow, modern dance group, school of dentistry lab, Laurence M. Winters, medical school, student pushing her baby carriage, more.
- Photocrime, solve it yourself, Cobb reads it right.
- Full page color Camel cigarettes ad with Mrs. Thomas W. Phipps (big photo), plus Mrs. M. Stelling, Francis Tyler (bobsledder), Jeane Hoffman, Joe Bayard, Edith Stromberg, William Ott.

Magazine Condition : Good      OR      Fair (All Good, but water marked along spine)      OR      Fair (All Good, but has a minor lower edge water mark).      Please tell me which you prefer if ordering a FAIR.