Cover : General Eisenhower and a young girl, not named

- Can Dewey be stopped?
- Why Eisenhower won't run.
- Full page Ipana tooth paste ad with Virginia Swensen and her son.
- Milada Mladova, new dancing talent in Hollywood.
- Ordinary folks tell their favorite way to loaf : actor Steve Driver, waitress Louise Oliver, housewife Myrtle Martin, restaurateur Gene Leone, schoolboy Larry Bledsoe, secretary Sandie Meandro.
- Psychoquiz, How domineering are you?
- Cute photo essay on an adult copying everything a baby does in a day, and getting all worn out, Bob Beldon and Dennis Henry.
- Charleston, South Carolina, # 15 in Look at America series, includes Mary Bee Means, Middleton Place, Clarendon, more.
- Full page movie poster ad for "The Red House" with Edward G. Robinson and Lon McCallister.
- Actress Olivia de Havilland.
- Full page movie poster ad for Calendar Girl with Jane Frazee.
- Henry Rosenfeld, clothing designer, red rose on black leaf.
- Blind writer Hector Chevigny thinks blindness is more annoying than tragic,nice piece.
- Full page Bituminous Coal Institute ad for miners' housing in the hills of West Virginia, attractive modern homes for $18 per month.
- Charming photos of kids while Mama is shopping.
- Billy Herman, one of the smartest baseball players in the National League.
- State of the Nation : strikes, slums, sordid morals, crime, political corruption, insecure veterans.
- The Airphibian, a neat car that turns into an airplane, R. E. Fulton, Jr., Robert Edison Fulton, Jr.
- Mel Blanc plays a whole crowd of different characters on the radio.
- Full page color U.S. Army recruiting ad with 10th Mountain Division skier and snow cats, Task Force Frigid.
- Feeding time at the zoo.
- Photocrime, solve it yourself, Cobb Reasons it out.
- Movie Review : The Farmer's daughter, with Loretta Young.
- June Christy from the Stan Kenton band is voted favorite band vocalist.
- How to raise a million dollars, Boston, American Red Cross.

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